Brace Yourself for the Post-PC Threat Era

The bad news for a world gone mobile and social is that cyberthreats have followed the same direction. Security is more complicated and challenging than ever, with a multitude of new attack vectors available to increasingly sophisticated thieves. It's not just malware's proliferation to mobile and social platforms -- and even the Mac -- that's worrisome. It's the astonishing pace of its growth.

It was inevitable. As computing has evolved, so has its nemesis: malware.

in play "2012 is truly the year we entered the post-PC era as cybercriminals moved to embrace Android, social media platforms, and even Macs with their attacks," Trend Micro declared in its annual Security Roundup last week.

A characteristic of the post-PC threat landscape is the accelerated growth of malware, said Trend Micro CTO Raimund Genes.

"We saw mobile malware grow from zero to 350,000 in three years, while in the PC world, it took 14 years to reach that number," he told TechNewsWorld.

However, it's unfair to compare the nascent environment for malware writers in the PC era with the environment for mobile malware writers today, Genes noted.

"When the first PC viruses were written, they were written for fun," he explained. "There were no commercial interests behind them. All malware now is there to make money. That's a big change from the early PC days."

Another big change in the malware landscape is the industrialization of bad app production, according to the report.

"Beyond this move away from the PC, 2012 saw attackers focus on refining their attacks and adopting more professional software development practices rather than introducing new attack means," it said. "The Black Hole Exploit kit, automatic transfer systems (ATSs), and ransomware were all refined and improved in ways that would make any commercial software vendor proud."

Things won't be getting any better for malware fighters in 2013, Trend Micro predicted. Malware threats for Google's Android operating system alone will hit 1 million this year.

Nokia Lumia 900 Windows Phone 7.8 upgrade on the way

Nokia's Italian arm has confirmed that the long-awaited Windows Phone 7.8 upgrade, which introduces Windows Phone 8-like features to the company's last-generation smartphone products, will be launching within the next few days.

Originally scheduled for release some time this quarter, the upgrade was announced whenMicrosoft stated that Windows Phone 7.5 users would not be able to use Windows Phone 8 - news that owners of the at the time recently-released Nokia Lumia handsets were not happy with. Designed to address concerns about longevity, Windows Phone 7.8 brings selected Windows Phone 8 features to older handsets - but it's been a long time coming.

The wait, however, looks to be finally over for Nokia Lumia owners still running Windows Phone 7.5. Responding to a customer query on Twitter, Nokia Italia confirmed that the Windows Phone 7.8 upgrade for its older handsets would be launching within the next couple of days - confirming an earlier claim from Nokia's Spanish division that the release would occur sometime in January.

Earlier this month, a version of the upgrade was uploaded to Nokia's firmware repository but not officially released to handsets. Those who wished to upgrade early found they could manually download and install the upgrade, but Nokia has since removed the files from its repository ahead of the official, formal launch.

Owners of the Nokia Lumia 610, 710, 800 or 900 - all of which use Microsoft's last-generation Windows Phone 7.5 operating system - should keep an eye on their handsets over the next week to receive notification that the upgrade is available.

Facebook and Apple empires are bound to fall

Nothing lasts forever: if history has any lesson for us, it is this. It's a thought that comes from rereading Paul Kennedy's magisterial tome, The Rise and Fall of the Great Powers, in which he shows that none of the great nation-states or empires of history – Rome; imperial Spain in 1600; France in either its Bourbon or Bonapartist manifestations; the Dutch republic in 1700; Britain in its imperial glory – succeeded in maintaining its global ascendancy for long.

What has this got to do with technology? Well, it provides us with a useful way of thinking about two of the tech world's great powers. The first isApple. The past week saw a veritable torrent of hysterical reaction to its quarterly results, coupled with fevered speculation about its future. The globe has been hypnotised for years by Apple's metamorphosis from a failing computer manufacturer into a corporate giant that, on some days, is now the most valuable company in the world, with bigger cash reserves than the annual GDP of some countries. But as with all inexorable growth curves, the question on every commentator's lips is: has Apple peaked?

If you think "hysterical" is a bit harsh, then ponder this. Although Apple did not sell the 50m iPhones that had been forecast for the quarter (it "only" shifted 47.8m) and sales of its Mac computers were down somewhat, nevertheless the quarterly results mean that in 2012 Apple earned more in the year than any other corporation, ever. And even the quarter's supposedly disappointing earnings of $13.1bn were the fourth largest of all time, according to the same metric. And the reaction of the stock market to this news? The share price dropped 10% in after-hours trading.

Then there's the social network Facebook with its billion users, which is likewise the focus of much hyperventilating comment. Recently, the Mark Zuckerberg empire launched its latest deadly weapon with the catchy name of Graph Search – as in "social graph". Facebook's new tool is just an algorithm that finds information from within one's network of friends and supplements the results with hits from Microsoft's Bing search engine, but to read some of the commentary on it you'd think that Zuckerberg & co had invented either a perpetual motion machine or a through-ticket to hell.

"Facebook's new search engine attempts to build walls around theinternet and keep its horde within its gates," wrote the webmaster of arespected online magazine. "It's a nightmare and it will probably work."

Actually, it's Facebook's latest attempt to become the AOL de nos jours. And, in the end, it will fail for the same reason that AOL's attempt to corral users within its walled garden failed: the wider internet is just too diverse, innovative and interesting. But because Facebook looms so large in the public consciousness at the moment, it's difficult to keep it in perspective. Which is why Kennedy's book makes such salutary reading.

So what we need to remember as we wade through the current overheated commentary on Apple and Facebook is that nothing lasts forever. I have been in this racket long enough to remember a time when Microsoft was at least as dominant and scary as these two companies are now. Spool forward a couple of decades and Microsoft is still around, but actually it's an ailing giant – profitable but no longer innovative, trying (and so far failing) to get a foothold in the post-PC, mobile, cloud-based world.

Although the eclipsing of Apple and Facebook is inevitable, the timing and causes of their eventual declines will differ. Apple's current strength is that it actually makes things that people are desperate to buy and on which the company makes huge margins. The inexorable logic of the hardware business is that those margins will decline as the competition increases, so Apple will become less profitable over the longer term. What will determine its future is whether it can come up with new, market-creating products such as the iPod, iPhone and iPad.

Facebook, on the other hand, makes nothing. It just provides an online service that, for the moment, people seem to value. But in order to make money out of those users and satisfy the denizens of Wall Street, it has to become ever more intrusive and manipulative. It's condemned, in other words, to intrusive overstretch. Which is why, in the end, it will become a footnote in the history of the internet. Just like Microsoft, in fact. Sic transit gloria.

Microsoft Releases Windows Phone 7.8 SDK — Ahead Of Long-Awaited 7.8 Update, Still Due In “Early 2013″

Microsoft has released an SDK for Windows Phone 7.8 – aka the last ever update for Windows Phone 7 handsets, which have been orphaned by the company’s platform shift to Windows Phone 8 (built on a different kernel). The SDK release wasannounced yesterday by Microsoft on the Windows Phone developer blog.

Redmond describes the SDK as an “optional update” for developers — noting that it adds two new Windows Phone 7.8 emulator images to the developer’s existing SDK installation. “These two emulator images should enable you to fully test how your Windows Phone 7.5 app’s Live Tiles will look and behave when they are run on a device running Windows Phone 7.8,” Microsoft writes.

The main difference added by the 7.8 update is that it brings the new, more flexible Windows Phone Live Tiles homescreen to the older handsets. Instead of a mostly fixed grid of squares, WP7.8 lets users choose between combinations of three sizes of tiles to build up a more nuanced grid of apps and widgets (not that Microsoft ever calls Live Tiles ‘widgets’).

In the SDK posting, Microsoft goes on to note that new phones running WP7.8 are “beginning to ship” — so it’s not a great leap to expect the 7.8 update to be rolling out to owners of existing 7.x Windows Phones pretty soon. If the OS is good to go on new hardware Microsoft can’t still be ironing out bugs. And now, with the SDK out in the wild too, WP 7.x owners really shouldn’t have much longer to wait. Carriers are likely to complicate the equation further though — which may explain why Redmond is refusing to be pinned down to a specific date.

Back in December the 7.8 update apparently started landing on some Nokia Lumia 800 handsets in the Netherlands – but there has been no official confirmation that a rollout has begun. Microsoft has said only that 7.8 will arrive in “early 2013″.

Asked when the 7.8 update would be landing, a Microsoft spokesman provided the following statement: ”We know you’re eager to get the Windows Phone 7.8 update, and we want you to know that we’re working closely with our hardware and carrier partners to get it tested, approved, and rolled out to as many devices as possible in early 2013.”

AT&T Lumia 900 Windows Phone 7.8 Update Appears Set for January 30th

The long-awaited Windows Phone 7.8 update for previous Windows Phones will evidently start rolling out to devices on January 30th, starting with, rather surprisingly, the AT&T Lumia 900, the carrier’s once-flagship Windows Phone 7 device.

While not yet confirmed by AT&T, WPCentral reports that the Windows Phone 7.8 updates will begin with the AT&T version of the Nokia Lumia 900. The January 30th roll out date is one day earlier than owners were expecting. Sadly, as of right now, it looks like this phone is the only one that has any type of specific details attached to it as far as the update is concerned.


That said, those who do own the AT&T Lumia 900 will be happy to know that in addition to the release date, there is also a substantial change log to look at ahead of the software’s release later in the month.

Here is what Lumia 900 owners have to look forward to come January 30th:
New Start Screen – This change immediately refreshes and updates the look of the customers Nokia Lumia 900. Customers will now have a start screen that is similar to Windows Phone 8. This new start screen provides users with more options to personalize their start screen. More tiles can be pinned to the start screen and their sizes can be altered between small, medium, or large. In addition the wide vertical black zone on the far right called the “gutter” has been removed.
New theme colors – Customers will have even more options to personalize their Lumia 900. A new theme color may be selected from many new colors that have been added to the expanded color pallet.
Bing “Image of the Day” Lock Screen Option: Customers may now enable the regularly changing “Image of the Day” from the Bing search screen to be automatically displayed as their lock screen wallpaper. As a result the customer will have a new lock screen image available on their device each day.
Improved Lock Screen accidental wipe protection: Customers will experience an enhanced lock screen that is less likely to open accidentally by an inadvertent touch on the display. This will help extend the life of the battery for customers who had experienced this issue.
Quality and Security Enhancements – Customers will experience greater device stability with the implementation of multiple software fixes and enhancements. Improved security fixes and enhancements have been made to protect customer information on their device.
Marketplace Enhancements – Customers will experience an enhanced marketplace experience and a newly optimized download process.
API Enhancements – Customers ability to experience the benefit of these new API enhancements will depend on OEM implementation or third party applications that utilize these new APIs. A customer should check the download store after completing the upgrade for new OEM and third party applications. For example: Bluetooth DRM free file transfer API, User data migration API, Convert a local DRM free MP3 file to a ringtone API.

The update is said to be around 100MB in size and users will be able to install it through Zune software on their PC. That means that owners of the Lumia 900 on AT&T will want to set aside some time to install the update to their phone.

Read: Microsoft To Begin Windows Phone 7.8 Update Program on January 31.

Under-age workers found in Apple supply audit

Apple has terminated a contract with Chinese circuit board manufacturer PZ after discovering 74 under-age workers were working there.

The workers, who were all under 16, had been supplied by a regional recruitment company who gave them fake identity papers, the tech giant said.

They have since been returned to their families.

Apple has carried out 393 audits of its suppliers for its latest investigation into staff working conditions.

The recruitment company, named in the report as Shenzhen Quanshun Human Resources Co Ltd, has had its business licence revoked by the regional government as a result of the findings, Apple claims.

Guangdong Real Faith Pingzhou Electronics Co Ltd, more commonly known as PZ, makes "a standard circuit board component used by many other companies in other industries", according to the report.

Apple eventually hopes to eradicate child labour from the technology manufacturing sector completely, senior vice-president of operations Jeff Williams told Reuters.

"We go deep in the supply chain to find it," he said.

"And when we do find it, we ensure that the under-age workers are taken care of, the suppliers are dealt with."

The report also claims that 92% of the 1.5 million workers covered by the audit worked a maximum of 60 hours per week.

In October 2012, China-based iPhone and iPad manufacturer Foxconn admitted hiring 14-year-old interns in one of its factories

"We recognise that full responsibility for these violations rests with our company and we have apologised to each of the students for our role in this action," the electronics manufacturer said in a statement.

Microsoft's Windows 8 sales are big -- just not big enough

Windows 8 gave Microsoft a bump last quarter, though its impact was more muted than the software giant might have liked.

Windows sales rose 24% to $5.8 billion in the quarter that ended Dec. 31. Microsoft unveiled its years-in-the-making Windows overhaul on Oct. 26.
The gain ended a streak of four straight quarters in which Windows sales declined year-over-year. But it pales in comparison to prior launches of the operating system: Windows sales soared 76% during the quarter that Windows 7 launched, and rose by 65% when Windows Vista debuted.

Lisa Nelson, Microsoft's investor relations director, saidWindows 8 sales should be put into perspective. PC sales have slumped lately, and the computer market is very different now than it was when previous versions of Windows launched.

Nelson said that a more apples-to-apples comparison would be to measure how much Windows sales have outpaced overall PC sales. The gap between those figures was roughly the same during Windows 8's launch as it was during the debuts of Windows 7 and Windows Vista.

Source: http://money.cnn.com/2013/01/24/technology/enterprise/microsoft-earnings/index.html

US phone unlocking deadline set to expire

From Saturday, Americans will have to get permission to "unlock" their smartphone so it runs on more than one mobile network.

On that date a 90-day time limit that made it legal to unlock phones without permission is due to expire.

Many Americans unlocked their phones to avoid running up big bills when travelling outside the US.

An online petition has been started asking for unlocking without permission to be made permanently legal.

In October 2012, a change was made to the US Digital Millennium Copyright Act (DMCA) that temporarily allowed owners to unlock their smartphones without the need to ask their network beforehand.

Prior to the change, owners were typically charged a fee when they asked their operator to unlock a phone. Alternatively, users could buy unlocked versions of smartphones from manufacturers, but these handsets were typically more expensive than those locked to one network.

When Saturday's deadline passes, users will again have to seek permission.

However, it is not clear what action will be taken against customers who ignore the law. The Electronic Frontier Foundation, which campaigns on digital issues, said in an email to Tech News Daily it should be up to the courts not the government to decide to what the DMCA applies.

In addition, many online services have sprung up that unlock phones for a small fee and some have said the change will have no effect on them.

Also, some US operators, such as Verizon, unlock all phones of a particular type they sell. AT&T is known to unlock all phones on an expired contract for its network.

So far, about 3,500 people have signed a petition on the White House website asking for unlocking to be legal all the time - 100,000 signatures are needed before the US government responds.

Unlocking a phone is distinct from a practice known as "jail-breaking" that opens up a phone so software from unofficial sources can be run on it. Jail-breaking remains legal in the US.

Source: http://www.bbc.co.uk/news/technology-21200566

Print your own life-size robot for under $1,000

"It's about as difficult as assembling a cupboard from IKEA," says Gael Langevin, but he's not talking about an affordable piece of Scandinavian furniture. The 41-year-old French sculptor and model-maker is referring to his open-source, life-size, 3D-printed robot.

Known as InMoov, Langevin's animatronic creation can be made by anyone with access to little more than a basic 3D printer, a few motors, a cheap circuit board and about $800.

Langevin has been developing InMoov in his spare time since the beginning of last year and, he stresses, it's all still very much a work in progress. So far the robot boasts a head, arms and hands and the torso is not far off.

"I've also posted some programming instructions -- so you can make it respond to voice-activated commands," he says. "It can grab hold of things, tilt its head and move its arms around in various ways ... and when I get around to building some legs, that's when things will get really interesting."

The project began when Langevin was asked to create to a prosthetic hand for a commercial photo shoot. He'd recently brought a 3D printer to play with at home, so thought this would be a "good way to test it out," he recalls.

Although he confesses to being a "coding novice," Langevin taught himself how to use Arduino -- a very cheap and increasingly popular microcontroller -- so that he could get his prosthetic hand to move.

He posted the bodiless limb to Thingiverse -- a digital design file sharing site -- and was swamped with enthusiastic responses. The users began printing and building their own versions, and wanted to see more. So Langevin obliged.

Despite the sci-fi appearance of his creation, Langevin's vision for the InMoov robot is remarkably quaint."Each individual part is small enough to be printed on the cheapest range of 3D printers available to the public" he says, noting that most of the robots you read about are both prohibitively expensive and "kind of ugly."

"It's something to make with the family on weekends," he says. "When she was very young, my daughter said she wanted to build a plane and various other incredible things ... this robot shows you can build anything you like."

Source: http://edition.cnn.com/2013/01/25/tech/innovation/inmoov-robot-3d-printing/index.html

Heady Returns, but Apple Finds Its Stock Falling

Apple on Wed rumored the sort of quarter most massive firms would envy, posting a profit of $13.1 billion and mercantilism twenty eight % a lot of iPhones and forty eight % a lot of iPads, its 2 biggest merchandise.

What is going on? due to its nice success in recent years, several investors have return to expect nothing wanting perfection from Apple. And whereas it's still wide thought of the foremost innovative company within the technology world, a maker of merchandise that its devoted customers cannot live while not, Apple is facing a variety of challenges.

It is coping with redoubled competition from massive rivals like Samsung and Google, and with such a big amount of individuals already victimization smartphones, the market isn't quite as untapped because it once was. Apple is shaping into cheaper product classes, which means lower profit margins. And only if Apple has full-grown thus massive, with sales of quite $160 billion within the last twelve months, maintaining its exciting rate is changing into tougher and tougher.

Once-euphoric investors, WHO pushed Apple’s stock to a record high of $702.10 last Sep, became nervous, and in early commerce on weekday, the stock listed at $455.89, down quite thirty four % from its peak.

Apple has reinvented itself many times over the last decade with groundbreaking new merchandise, and will do thus once more. tv and electronic payments square measure among the markets wherever analysts believe the corporate may build a push, leading it to new heights.

“Apple has very been able to invent whole new markets,” aforesaid John Gallaugher, associate degree prof at state capital College’s Carroll faculty of Management. “That’s wherever it differs from firms like Microsoft. I don’t assume the magic of this team has gaseous.”

In a telephone call with analysts, Timothy D. Cook, Apple’s chief government, aforesaid the company’s pipeline of recent merchandise was “chock-full.”

“We feel nice concerning what we've future,” he said, while not adding details.

In the in the meantime, though, the relationship that investors once had with Apple is clearly waning.

“There’s nothing that may facilitate the stock from slippy currently,” aforesaid Mark Moskowitz, associate degree analyst at J. P. Morgan Securities, WHO aforesaid Apple’s vacation sales met his own forecasts, even supposing they incomprehensible  others’ predictions.

For years, Apple has offered associate degree uncommon alchemy: it had been not solely an outsized, extremely profitable school company, however one with the rapid climb rate of a start-up. It force this off underneath the leadership of Steven P. Jobs, its former chief government, WHO died in late 2011. He had a surprising gift for locating new multibillion-dollar opportunities for Apple with the iPod, iPhone and iPad, however his death has accentuated considerations concerning the company’s prospects.

A big a part of Apple’s challenge is that it's currently thus giant that it appears chimerical, mathematically, for the corporate to continue finding new pots of gold sufficiently big to keep up its growth. in a very recent analysis report, A. M. Sacconaghi, associate degree analyst at composer analysis, calculated that were Apple to grow for consequent 5 years at a similar rate because the last 5 years, its revenue would be $1.2 trillion, or concerning the dimensions of Australia’s gross domestic product.

One continued concern is that the iPhone, that accounts for over half Apple’s revenue, may be smothered by smartphones running Google’s robot package, that accounts for 3 out of each four handsets shipped globally.

But Apple continues to require associate degree outsize portion of the profits within the smartphone business, and within the us the corporate truly redoubled its share of the smartphone market over the vacation quarter, rising to fifty one.2 % from forty four.9 % a year earlier, in keeping with a study free on by Kantar Worldpanel ComTech.

On Wed, Apple failed to seem to produce a powerful enough reason for investors to deal it once more. It aforesaid its profits were flat due to higher producing prices, as revenue rose eighteen %.

Apple’s income for its business half-moon ending Dec. 29 was $13.1 billion, or $13.81 a share, flat compared with $13.1 billion, or $13.87 a share, within the same amount a year earlier. Revenue was $54.5 billion, up from $46.33 billion a year agone. Those results compared to the common estimates of $13.44 a share earnings and revenue of $54.73 billion from analysts surveyed by Thomson Reuters.

Apple’s growth within the quarter looked anemic compared with the large numbers it accustomed deliver. For the vacation quarter of 2011, in distinction, its revenue jumped seventy three % and its profit soared 118 %.

In its money forecasts for the present quarter, Apple provided numbers that recommend a decline of roughly twenty % in earnings a share, in keeping with man. Sacconaghi’s calculations.

A number of analysts say they still believe the company’s sensible times aren't over. “Sentiment has turned super-pessimistic on Apple, wherever they’ve gone from having the ability to try and do no wrong to suddenly having the ability to try and do no right,” aforesaid Rob Cihra, associate degree analyst at Evercore Partners. “I tend to assume the company’s momentum may be a euphemism of plenty a lot of solid than individuals square measure involved concerning.”

One issue that hurt comparisons between Apple’s most up-to-date vacation quarter and therefore the previous one was that its 2012 quarter was per week shorter.

Headed into the vacation quarter, analysts were distressed concerning Apple’s profit margins, that the corporate had warned would decline as a results of a close to total overhaul of the company’s line of products.

While new merchandise square measure routine for a corporation like Apple, it aforesaid the quantity of devices it free round the holidays, just like the iPhone five, iPad mini and new raincoat computers, was uncommon.

But negative sentiment has any hardened amid reports that Apple had cut orders for elements with a provider, probably suggesting weak demand for the iPhone.

Mr. Cook cautioned that investors shouldn’t place an excessive amount of significance on such reports as a result of Apple typically gets its components from multiple sources.

Sony fined over 'preventable' PlayStation data hack

Sony Computer Entertainment Europe has been fined £250,000 ($396,100) following a "serious breach" of the Data Protection Act.

UK authorities said a hack in April 2011 "could have been prevented".

The Information Commissioner's Office (ICO)criticised the entertainment giant for not having up-to-date security software.

Sony told the BBC it "strongly disagreed" with the ruling and planned to appeal.

"Criminal attacks on electronic networks are a real and growing aspect of 21st century life and Sony continually works to strengthen our systems, building in multiple layers of defence and working to make our networks safe, secure and resilient," a spokesman for the firm added.

The company had previously apologised for the hack which saw its PlayStation Network knocked offline for several days. In May 2011 company executives bowed in public and offered users free games to show their remorse.'Not good enough'

The ICO's report said technical developments had led to user passwords not being secure - leaving data such as names, addresses, dates of birth and payment card information at risk.
Sony executives made a public apology for the Playstation hack in May 2011

"If you are responsible for so many payment card details and log-in details then keeping that personal data secure has to be your priority," said David Smith, deputy commissioner and director of data protection at the ICO.

"In this case that just didn't happen, and when the database was targeted - albeit in a determined criminal attack - the security measures in place were simply not good enough."

Since the hack, which angered gamers who wanted to play over 2011's Easter weekend, Sony has said it has rebuilt the PlayStation Network system to be more secure.

But the ICO said the fine reflected the severity of the security lapse, adding that it was among the most serious it had ever seen.

"There's no disguising that this is a business that should have known better," Mr Smith added.

"It is a company that trades on its technical expertise, and there's no doubt in my mind that they had access to both the technical knowledge and the resources to keep this information safe."

One positive from the hack, Mr Smith said, was that polls conducted after the breach suggested a greater awareness of the risks in handing over personal data.

Souce: http://www.bbc.co.uk/news/technology-21160818

Shakespeare sonnets encoded in DNA

Genetic code molecules could keep data safe for decades!

It can store the information from a million CDs in a space no bigger than your little finger, and could keep it safe for centuries.

Is this some new electronic gadget? Nope. It's DNA.

The genetic material has long held all the information needed to make plants and animals, and now some scientists are saying it could help handle the growing storage needs of today's information society.

Researchers reported Wednesday that they had stored all 154 Shakespeare sonnets, a photo, a scientific paper, and a 26-second sound clip from Martin Luther King Jr.'s "I Have a Dream" speech. That all fit in a barely visible bit of DNA in a test tube.

The process involved converting the ones and zeroes of digital information into the four-letter alphabet of DNA code. That code was used to create strands of synthetic DNA. Then machines "read" the DNA molecules and recovered the encoded information.

That reading process took two weeks, but technological advances are driving that time down, said Ewan Birney of the European Bioinformatics Institute in Hinxton, England. He's an author of a report published online by the journal Nature.

DNA could be useful for keeping huge amounts of information that must be kept for a long time but not retrieved very often, the researchers said. Storing the DNA would be relatively simple, they said: Just put it in a cold, dry and dark place and leave it alone.

Source: http://www.cbc.ca/news/technology/story/2013/01/24/tech-dna-data-encoding-shakespeare.html